Marketing Nerds

3 Unique, Link Building Techniques NO ONE Else Is Using

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Finding truly unique link-building techniques can be challenging since many strategies have been discussed within the SEO community. However, here are three less conventional, creative approaches that you can experiment with, which may not be widely used but could give you a competitive edge:

1. Digital PR for Niche Podcasts & Video Interviews

Why It’s Unique: Most people focus on guest blogging, but targeting niche podcasts and video channels is less saturated. These platforms often have highly engaged audiences and are eager for guests with expertise in remote work or video editing, which you can leverage.

How It Works:

  • Target Niche Podcasts: Identify podcasts in your niche (e.g., remote work, creative careers, video production) and offer to be a guest or provide insights. Many podcasts have accompanying websites or blog posts with show notes, which can include a backlink to your site.
  • Leverage Video Interviews: Offer video interviews to industry influencers or companies that feature experts in your niche. When these videos are published, they will often include a link back to your website or profile.
  • Tip: Podcasts and video creators are typically looking for new content and expert guests, so this outreach can be highly effective if you position yourself as an authority in the remote video editing space.

Example: Appear on a podcast about remote work and discuss how to find high-paying remote video editing jobs, linking back to a resource on your website.


2. Create Interactive Industry Tools or Calculators

Why It’s Unique: Interactive tools and calculators offer immense value to users and encourage organic links from other sites, including bloggers, journalists, and industry publications, because they are helpful and engaging.

How It Works:

  • Develop a Unique Tool: Create something interactive that solves a specific problem for your audience, like a “Remote Video Editor Salary Calculator” or a “Freelance Job Rate Estimator.”
  • Encourage Link Sharing: Once the tool is live, reach out to influencers, bloggers, and forums in your niche, showcasing your tool as a resource. People are more likely to link to a tool or calculator than a regular blog post, as it offers practical, sharable value.
  • Embed Widgets: Offer a widget version of your tool for other websites to embed. This ensures they link back to you as the source.

Example: A calculator that estimates remote video editor hourly rates based on location, skill level, and project type. Websites covering remote work tips or freelancing advice may link back to this tool as a useful resource.



3. Custom Data/Trend Studies with Micro-Influencer Contributions

Why It’s Unique: Instead of traditional influencer outreach, this involves collecting data from industry micro-influencers, turning them into contributors for a custom report, and getting backlinks in return when they promote the final result.

How It Works:

  • Curate a Data-Driven Report: Reach out to a group of micro-influencers or industry professionals in the video editing or remote work space. Ask them a specific question (e.g., “What’s your top tip for landing remote video editing jobs in 2024?”) and compile their answers into a comprehensive report.
  • Co-Promotion: When the report is published, these contributors will likely promote the piece themselves on their blogs, websites, or social media, which often includes a backlink to your site.
  • Feature Exclusive Data: Include unique data points or statistics that make your report stand out, which can attract additional backlinks from journalists or industry blogs looking for fresh data.

Example: You could create an annual “State of Remote Video Editing” report, featuring expert insights, trends, and salary data. Contributors and industry blogs would link to it as a reliable, data-driven resource.



Bonus: Sponsor a Scholarship for Aspiring Video Editors

Why It’s Unique: While scholarships are used as a link-building tactic, they are typically underutilized in specific niches like video editing or remote work. Creating a niche-specific scholarship targeted at aspiring video editors could be a fresh angle.

How It Works:

  • Create a Scholarship Program: Offer a scholarship for students or professionals pursuing a career in video editing or media production. Design the scholarship to target specific educational institutions, media schools, or online learning platforms.
  • Promote to Educational Institutions: Many universities and colleges have dedicated scholarship pages where they list third-party scholarships. Getting listed on these high-authority educational sites provides valuable backlinks.
  • Leverage the Niche Angle: Unlike generic scholarships, a niche-specific one for video editors would be highly relevant to your audience and could attract backlinks from industry sites, educational resources, and career guides.

Example: The “Remote Video Editor Scholarship” for students pursuing careers in video production, with backlinks from universities, online schools, and career sites.



These strategies stand out because they either tap into underutilized platforms (like podcasts and micro-influencers) or focus on creating highly shareable, value-added resources (like tools or data-driven studies). By implementing these techniques, you can build high-quality backlinks and gain authority in your niche.